Tag: Brand Position

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PLUSTAR Rebrand

New ownership of the 35 year-old tape distributor/converter realized it was time for a brand refresh. The brand had been greatly neglected. The work environment was old and tired and the culture of the company had suffered considerably. The name was often mispronounced.

Results: Following the rollout of the new brand, the company experienced the best year in its history – employee morale is also up and the customer response has been extremely positive!
The work environment was so outdated, customers were never invited to the office. We extended the brand throughout the office, production and warehouse spaces, utilizing paint and press on graphics.
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Blanks Printing – Rebrand

Blanks is a 76 year old, family owned commercial printer in Dallas, TX.
The goal was to entirely update the company’s brand. A new brand position and fresh look raised the company’s visibility within the industry, and differentiated the company in the eyes of clients. Sales have increased every year since the rebrand was completed – a rarity in the print industry.