New ownership of the 35 year-old tape distributor/converter realized it was time for a brand refresh. The brand had been greatly neglected. The work environment was old and tired and the culture of the company had suffered considerably. The name was often mispronounced.
![](https://rhpllc.com/wp-content/uploads/2019/05/Slide1-1.jpg)
![](https://rhpllc.com/wp-content/uploads/2019/05/Slide2-1.jpg)
![](https://rhpllc.com/wp-content/uploads/2019/05/Slide3.jpg)
![](https://rhpllc.com/wp-content/uploads/2019/05/Slide4.jpg)