PLUSTAR Rebrand

New ownership of the 35 year-old tape distributor/converter realized it was time for a brand refresh. The brand had been greatly neglected. The work environment was old and tired and the culture of the company had suffered considerably. The name was often mispronounced.

Results: Following the rollout of the new brand, the company experienced the best year in its history – employee morale is also up and the customer response has been extremely positive!

The work environment was so outdated, customers were never invited to the office. We extended the brand throughout the office, production and warehouse spaces, utilizing paint and press on graphics.