We love sharing our insight and expertise with interested audiences. Please reach out to check our availability to speak to your group. Tom@RHPllc.com.
Branding Matters – Developing and Managing a Strong Brand (40-60min)
One of the biggest mistakes a company can make is spending money on marketing before figuring out how to tell their story. If you can’t articulate your value proposition, people won’t understand why they should do business with you. Branding Matters covers the Top 6 things every company should do to get their brand in order.
Takeaways: Attendees leave understanding the step-by-step process for development of their company’s brand.
Audiences: Small/Medium Business Owners, Entrepreneurs, Solopreneurs, Marketing Executives, Marketing Team Members
Branding Matters Workshop (half or full day)
A expanded version of the Branding Matters presentation, this interactive workshop is a deep dive into the brand development process. Time is spent on building the foundation of each attendee’s brand + an expanded conversation about brand management.
Takeaways: Attendees leave understanding the step-by-step process for development of their company’s brand, plus a good start on the development of their value proposition and story.
Audiences: Small/Medium Business Owners, Entrepreneurs, Solopreneurs, Marketing Executives, Marketing Team Members
Digital Branding & Engagement
A high-level look at connecting and engaging with customers and prospects online. This is a shortened version of Tom’s SMU Class, designed to make sure companies are prepared, and protected, for marketing in the digital world.
Takeaways: Attendees leave understanding how to prepare their brand for the digital-verse, best practices for engagement, guidelines for managing employee access, and how to protect the company from potential pitfalls.
Audiences: Small/Medium Business Owners, Entrepreneurs, Solopreneurs, Marketing Executives, Marketing Team Members and anyone responsible for digital engagement
Creating a Marketing Plan
Ready! Fire! Aim? If you don’t have a marketing plan, chances are, you are wasting significant time and resources. Thinking strategically before starting on the tactics will ensure you are focused on the things that will help you meet your goals. Putting together a marketing plan doesn’t have to be a painful experience. Our process is simple and manageable for any size company.
Personal Branding
The rules for building and managing a corporate brand also apply to a personal brand. This engaging presentation will help attendees build the foundation for their personal brand – what are your core values, what is your mission, what do you want people to remember about you?
Takeaways: Attendees leave understanding the step-by-step process for development of their personal brand.
Audiences: Small/Medium Business Owners, Entrepreneurs, Solopreneurs, Sales Reps, People in Transition
Networking 101
Networking is NOT a sales activity! It is, however, an important part of building a business or client base. There are easy steps to take, and there are landmines to avoid, to create and benefit from new relationships. Makes sure the time you invest in networking is paying off.
Building a Tribe – Activating your Network
Have you have built a network but not seeing the expected results? Are you telling your story correctly? Are you asking the right questions? We will share the secrets to turning your network into a tribe that works for you.
How to Give a Great Presentation
Presentation is everything. Building a great deck is only half the challenge. Are you great in front of a crowd – or is public speaking your greatest fear? We can help you build a great presentation, and then pull the curtain back on how the pros make presenting look so easy.