Working with companies to create or refresh their brand is why we are in business.
PLUSTAR – Rebrand
New ownership of this 35-year-old tape distributor/convertor realized it was time for a brand refresh. The brand had been greatly neglected. The work environment was old and tired and the culture of the company had suffered considerably. Also, company the name was often mispronounced.
We took leadership through our brand development process, resulting in a new brand position and visual brand. The new logo was created to help solve the pronunciation issue.
We also helped with an update of the work environment – extending the brand throughout the office, production area and warehouse.
Blanks Printing – Rebrand
Blanks is a 76 year old, family owned commercial printer in Dallas, TX.
The goal was to entirely update the company’s brand. A new brand position and fresh look raised the company’s visibility within the industry, and differentiated the company in the eyes of clients. Sales have increased every year since the rebrand was completed – a rarity in the challenging print industry.